This document outlines our AI Features, the value they bring, and the relevant sub processor information, to equip you with all the information you need.
Our mission is to make the digital world more accessible, inclusive, and user friendly for everyone.
As part of our ongoing commitment to innovation and usability, we are excited to introduce AI-powered features designed to enhance accessibility support across our services.
Our approach is rooted in careful evaluation and user centred design, ensuring that technology serves as a meaningful tool for inclusion.
If you have any questions relating to these features or have a AI Feature request then please do not hesitate to contact your CSM.
This document covers the following features:
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Simplified Content
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Page Summariser
-
Translations
-
Dictionary
AI Generated Simplified Content
What it does:
This feature automatically detects and simplifies content that exceeds 150 characters, rewriting it into clearer, more concise language.
The goal is to reduce cognitive load and enhance comprehension, particularly for complex web content.
Who it supports:
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Users with cognitive disabilities
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Individuals with low literacy or limited language proficiency
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Elderly users who may struggle with dense or technical language
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General users seeking quick, easy to understand summaries
Sub-Processor: Open AI
Purpose: AI provider of large language models (LLMs) access through an API.
AI Generated Page Summariser
What it does:
Automatically generates a simplified summary of the main content on your webpage, presenting key points in a concise, easy to understand format.
Who it supports:
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Users with cognitive disabilities
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Neurodivergent users, providing a clear overview making it easier to decide whether to read the full content
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People with limited literacy or lower reading comprehensions
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Busy users or those with fatigue
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Non- native English speakers
Sub-Processor: Open AI
Purpose: AI provider of large language models (LLMs) access through an API.
AI Generated Translations
Overview:
After conducting an independent review of multiple machine translation solutions, we’re thrilled to announce our new AI-powered translation offering.
Testing shows it delivers significant improvements in translation accuracy across a wide variety of contexts, ensuring your content resonates with global audiences more effectively than ever.
What It Does:
When a user requests your site to be translated, for example, from English to French, the following process is applied:
- Check Cache – If the requested translation already exists, it is returned immediately.
- AI Translation – If supported, the request is translated using our AI powered system.
- Fallback Providers – If AI isn’t supported for a specific language, the request is route to the highest priority provider in our list.
- Automatic Failover – In the rare event a provider fails, the system automatically falls back to the next available provider, ensuring seamless service.
Quality Assurance:
We have partnered with independent human translation companies to benchmark all providers, including our AI solution. Key findings include:
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In most cases, AI-powered translations outperformed Google, AWS and Microsoft Translate, Google being our most frequently used provider.
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AI translations have been disabled for languages where quality did not meet our strict standards, such as low benchmark scores, inconsistent responses, or malformed outputs.
We have also built an automated quality assurance check into our translation module itself.
Using this, we can automatically assess the quality of each of our translations, re-translating any content that does not meet our strict benchmark.
This works by ranking the quality of each of our translations out of 100, the ones that do not exceed 75 are marked for re-translation. This process continues until we have a verified, accurate translation.
Sub-Processor:
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Cerebras – AI inference provider for powering translations.
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Hugging Face - AI chat/inference proxy provider for AI translations
Opt-out process:
Customers who have chosen to opt out of using AI will continue to use non-AI providers.
AI Generated Dictionary
What it does:
Tailored for clarity, our Ai Generated Dictionary offers accessible definitions with richer context than our traditional dictionary.
Who it supports:
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Instantly supports users understand content in their native language
Sub-Processor: Open AI
Purpose: AI provider of large language models (LLMs) access through an API.
AI - Context Driven Results
Overview
We understand that certain keywords can have different meanings depending on the context or industry.
This enhancement lets you specify your sector, providing greater context and relevance in AI generated results across the following AI features:
Page Summariser
Simplified Content
By passing a sector parameter, the AI tailors definitions, summaries, and simplifications to align with the chosen industry or domain.
Implementation
You can configure the sector globally through the options object.
This setting will automatically apply to Dictionary, Summariser, and Simplified Content features.
This parameter is optional but provides improved contextual results when included.
var options = {
"Controls": {
Desktop: {
sectorAI: 'MEDICAL_HEALTHCARE'
}
}
}
Available Sectors
Below is the list of all available sectors:
- MEDICAL_HEALTHCARE
- EDUCATION
- PUBLIC_SECTOR_GOVERNMENT
- LEGAL
- ACCOUNTING
- AIRLINES_AVIATION
- ARCHITECTURE_PLANNING
- AUTOMOTIVE
- BANKING
- BROADCAST_MEDIA
- CONSTRUCTION
- COMPUTER_SOFTWARE
- FINANCIAL_SERVICES
- FOOD_BEVERAGE
- CHARITY
- DIVERSITY_INCLUSION
- GOVERNMENT
- HEALTH_WELLBEING_FITNESS
- HOSPITALITY
- INSURANCE
- INVESTMENT_BANKING
- MENTAL_HEALTHCARE
- OIL_ENERGY
- PRIMARY_SECONDARY_EDUCATION
- UTILITIES
- HOUSING_ASSOCIATION
- TRAVEL_TOURISM